Market Research
The client was a consumer packaged goods company spending a significant amount annually on market research, market information services and end user studies. The client sought to decrease the expenditure while still providing the data needed to support their decision making processes.
We conducted an assessment of the market research spending that revealed the structure of the spending and aligned it with the decisions being made. We uncovered ambiguity in the decision making process as well as other governance issues. Working with a multi-functional team we developed a governance process supported by decision making and aligned with the business strategy. In addition a market research study forecast process was implemented. The number of studies was reduced. The time available to plan studies was increased allowing for more efficient designs.
The number of decisions required for each study was reduced. Decision making support was maintained. Overall market research costs were reduced by over 30 percent.
Contact Us or read more about how you can have a similar success in Operational Improvement Services description.
We conducted an assessment of the market research spending that revealed the structure of the spending and aligned it with the decisions being made. We uncovered ambiguity in the decision making process as well as other governance issues. Working with a multi-functional team we developed a governance process supported by decision making and aligned with the business strategy. In addition a market research study forecast process was implemented. The number of studies was reduced. The time available to plan studies was increased allowing for more efficient designs.
The number of decisions required for each study was reduced. Decision making support was maintained. Overall market research costs were reduced by over 30 percent.
Contact Us or read more about how you can have a similar success in Operational Improvement Services description.
